Dr Singh an accomplished dentist with a successful private practice has always had a passion for beauty and fashion . Recognizing a void in the local beauty product market coupled with her growing concern over the amount of unsafe and harsh chemicals used in the over the counter beauty products Dr Singh decided to channel her resources into the formulation of a line of skincare products powered by plant and fruit extracts that were gentle yet effective in treating Caribbean women. Initially only body products were done but as the brand grew facial products were gradually added to the menu. The brand has received overwhelming support from the people of Trinidad and Tobago.